LIFE AND LIFE ONLY | THE HEAVY HEAVY
2022: Man, sometimes a 60s - 70s retro record comes out and its done so well that you could bring it in a time machine back to the era and it would fit right in. So many sounds of the past are conjured here.
Thomas Smith at NME writes: One of the hardest parts in this job is nailing a comparison. Artists groan when their work is pitched against someone else’s, no matter if it’s right on the money; journalists, meanwhile, quake at the idea of making one in fear it’ll blow up in their face and feature as the key storyline in the artist’s next press campaign… been there! Best, then, to push the artist to do it themselves, and not let them weasel out of it with a “we like a bit of everything” before they curate an ill-fitting ‘influences’ playlist for Spotify.
The Heavy Heavy, thankfully, have no qualms over comparing their sound and their work to their heroes. Their answers? The Rolling Stones and The Mamas & The Papas. “The Stones are the bottom of everything we do,” Will Turner, one half of the Brighton duo, keenly tells NME of the key influences behind ‘Life and Life Only’, the band’s debut EP that’ll be released on vinyl this week (July 22).
“One of the main goals for us is to make people feel good,” adds vocalist and songwriter Georgie Fuller. “And there’s so much music out there that’s sad, but The Rolling Stones have this magical quality to make you feel good and feel like life’s a party. And The Mamas & The Papas had the glistening West Coast sound that we love, too.”
It’s this attitude that makes ‘Life and Life Only’ such a refreshing listen. This is folk-rock that unashamedly harks back to what Turner calls his favourite period of music: lush ‘60s pop through to the early ‘70s, and the birth of the digital era. In the wrong hands, this refined mindset would sound crusty, snobby and tiresome, but here that approach generates songs that are familiar, accessible and rather quite exciting.
“We’re not trying to create a pastiche or make another sound that’s identical to something that exists, but to carry on what we believe is the greatest era of music,” Fuller says. Michael Kiwanuka, Leon Bridges and Paolo Nutini are such acts who, like them, aren’t repeating history, but instead taking their inspiration from it, and they sound like some of the “coolest records ever”.
Turner is more blatant: “There was a similar set of ingredients in that 10-year period that I think was the best sound ever, whether that was Joe Cocker, The Beatles or Led Zeppelin. We want to try and exact those ingredients and put them in every song that we do. Aim for Aretha Franklin, going for Bob Dylan… we want to go that high. I don’t think there’s any reason to settle for anything less than the ‘best ever’.”